I'm sure I have mentioned before that I'm a big fan of Adam Mastroianni's work. This one is a great example of his relentless efforts to make the human world better without resorting to magical thinking.
Culture is everything. If our culture says it’s cool to chase a wheel of cheese down a hill, we will. If our culture says it’s important to dress up in colorful clothes and douse people with buckets of water, we’ll do that. If our culture says that we should use an obsidian blade to cut people’s hearts out of their chests and offer them to the god Huitzilopochtli, we’ll do that too. So it’s pretty important to get our culture right.